A Minneapolis-based athletic wear company that’s made big plays in the custom jersey space was gearing up to debut its brand-new activewear collection. In a landscape dominated by high-price athleisure and even more expensive technical wear, Stimulus Athletic goal was to bring great style and technical performance to the masses.

Together, we developed a bold launch campaign that rallied around the idea of improvement, growth, and the relentless hard work it takes to push our limits, and create better versions of ourselves.