Once a pioneer in online photo printing, Snapfish traded emotional relevance in favor of steep discounts. Our goal was to modernize the identity, balancing the emotional with the promotional and unify a fragmented ecosystem of global creative, from CRM to e-commerce to packaging. Partnering with Instrument, we redefined how the brand looked, sounded, and felt to make a space for a younger target audience.

The transformation was cultural — a shift from production to possibility, where systems didn’t just support creativity, they accelerated it. We built and deployed a new flexible design systems, photography standards, and modular content structure that could efficiently scale across markets and channels putting story and emotion back at the center.