For Insight Brewing—a local brewery incorporating global flavors and styles in each of its beers—we developed a branded house where every variety’s name and key art takes cues from the regional folklore of its inspiration and established a brand voice that reads like a travel log rather than flavor notes. With specific approaches to their core offerings, seasonal variations and special reserve series, we helped Insight connect to the adventurous spirit of craft brew drinkers, by bringing them global flavors in a local package.