This dependable Midwestern bank was ready to soar after a series of acquisitions. To compete in new, major markets they needed unique positioning and a unified presence. So we dug deep into what brought Alerus their regional success.

It started with a very human perspective— money wasn’t just about the numbers, but was something to enable a better life. We developed a unified visual identity system and built an awareness campaign rooted in the customers’ wellbeing, and not just their financial growth.