One of the Midwest’s oldest technical education programs, Dunwoody boasts a job placement that rivals most Ivy League programs, but tuition that rivals most 4 year programs. To reinforce the value of a Dunwoody degree, we leaned on the Ivy League analogy and developed a visual language that oozed academia then contrasted it with copy that highlighted career success rather than “oooooh, we’re so smart”. Oh, and we threw in some good old fashioned slapstick comedy for good measure.